Using online video is a hot trend in Internet marketing. Shooting and uploading videos is easier than ever. High speed Internet makes video sharing a snap. If you’d like to get into video marketing, here are a few tips you need to know.
Any marketing video should be short. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.
Marketing through videos helps maintain contact with clients. You can ask for questions or comments and respond to these in short videos. You may also offer freebies to those whose questions you share.
Optimize your videos. Create a different description and title for each video. It is also important that you include target keywords, as well. It is also wise to include contact information to make life easier for customers.
Bring your camera along to any professional event. You might get your chance to interview influential people within your business niche. If you do any public speaking, be sure the event is recorded on video.
Videos can be used to give people a closer look at how your business operates. Take videos of the work that goes into your products and services, or give people a quick peek at the more humorous side of your office. Many people like seeing the personal end of your services or business.
Video marketing can get the word out about your website or your social media page. Someone that locates you on YouTube may not know you’re on Facebook. They will begin to create a feedback loop of self-promotion. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.
After you have read the comments and looked at the statistics of your video, begin making more of them. Be creative with your work so you can rehash it into other video segments to share with your targeted customers.
When using YouTube to upload videos, get ready to moderate comments. Many viewers use others’ comments to form their own opinions of the clip, and seeing offensive, negative or spam comments can spell disaster for your campaign. Rather than moderating comments, you can choose to disable them.
Keep your videos short. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. Five minutes is okay in some cases, but anything longer than five minutes is too much. Short and sweet videos are best.
Always provide some type of call to action at the end of each video. Inform your viewers on how to find your services or products. Give clear, concise instructions about the next step to ensure that they are able to follow through as soon as possible. Offer an incentive and give a sense of urgency to get viewers to act quickly.
Hopefully, you feel more confident beginning a video marketing campaign. Use all the tips you just read and adapt them to your target audience. If you take the time to implement everything you know, you will see how video marketing will benefit you.
