You Can Win When You Use Video MarketingPosted at by Gerry Banfield on category Video Marketing
Have you turned into your own boss? If you do, you know how difficult self-promotion is. Still, with the advent of the Internet, things are easier than they once were, and it is possible to get the word out about what you do. This includes online videos. Keep reading to learn how to use video in order to promote your business.
There are several things to take into consideration after you have produced your videos. You are also responsible for promoting your own video to gain exposure. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. You can produce great content, but you also have to make sure targeted customers see your content.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. As long as your video is focused and well-balanced, you can use standard equipment. You don’t need a lot of confidence or a great script, either. Just act like you usually do and speak clearly to the camera. There are even times when all of this isn’t necessary. It may be possible to simply use slideshows and screen caps.
Make a video detailing how to utilize your product correctly. You won’t just be giving information to customers but attracting new customers, also.
If your videos are about a product you sell, make sure to include a link in the video description. However, the best location to place this link is within the actual media player’s frame itself. You will keep your links with your video.
Use a consistent tone in your videos. Remember that how-to videos are not necessarily required. Funny videos can work just as well. Think about your niche and what you’re trying to sell, as well as who you’re selling to. Consider the product and the tone of your other advertising.
Bring along a video camera if you are attending any public events like trade shows and conventions. You will probably have the occasion to interview some experts or simply document your experience at this event. If you’re doing public speaking, have it recorded.
Keep in mind that honesty is key. Only make videos about subjects that really interest you or causes you really believe in. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
Make sure you are tracking the results of your individual videos. You’ll learn about who’s watching your videos and where they come from. These details can lead you to better understand where your target audience can be reached.
Don’t forget to script “hello” as well as “goodbye.” Tell your viewers your name, what you represent and then share your video’s content is. The video should end with your company name and an invitation to click a link to your site.
Just posting a video on YouTube or another site is not enough to make it go viral. Email your family and friends, post a note on your Twitter and Facebook pages and put a notice up on your website. You need to get the word out that your video exists.
As you have probably noticed by now, using the Internet to post online videos is a great alternative to traditional advertising schemes. At the present, there are millions of people who watch videos on the Internet daily. There is no reason not to take advantage of this popular format. Use the advice you read here and use it for a successful business.