Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. This makes it easier for smartphone users to gain quick access to your website or promotion. Print the QR codes on brochures, posters, catalogs and business cards. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Mobile marketing content needs to be simple, concise, and to-the-point. Send a clear message your audience can understand quickly.
On your site in particular, you need to learn to say more with less in your mobile content. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Content for your mobile marketing site has to be brief, simple, and useful.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you need unbiased opinions, you can hire testers.
You need to have a home base if you are developing a mobile platform that will stand alone. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. It is unwise to build an entire enterprise solely on a mobile platform.
When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.
You might already be aware of the option of offering free apps to clients, but you might not realize that it’s also quite easy to make the applications yourself By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are a lot of choices available here.
Mobile marketers that are successful take it slowly and go forward to grow. Take this same approach. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Take advantage of everything possible.
Use dedicated short code. Keeping tight control over your brand is worth the extra cost. A certain amount of legal coverage comes with it as well.
People looking at your website on their mobiles will not have the same ease of access as computer users. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Do not overdo your use of mobile marketing, or customers may get annoyed. Create an effective mobile marketing strategy with the tips you just read, especially if you’re inexperienced with this field. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.