It might be tempting to send emails to just anyone, but it’s critical that the people to whom you send email marketing messages are pre-qualified. You will lose your customer base if you send emails that are unwarranted. Continue on for some helpful email marketing tips that show you how to get people to subscribe to your email list.
Do not send out unsolicited email messages. Sending emails to people who didn’t request them is called spamming. This will have them thinking if they know who you are or even care about what you are selling. They will just send your email to their spam folder, and it will be a huge waste of your time.
Implement different sorts of resources and gain as much knowledge as possible about email marketing. Check the web and the library for books on the topic. You may also be able to find local seminars or workshops to attend; pay attention to the classifieds and bulletin boards.
Test out different subject lines with the A/B testing method. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Consistency is key. Keep your company’s logo and the colors and style you use the same in every email. The font you choose should be something that everyone can clearly see. People will eventually recognize your layout and know right away that you are the sender. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.
Do not send email to anyone who has not given you permission to do so. If you start sending unsolicited messages, you will be unlikely to be taken seriously. You may lose many of your customers, which is the total opposite of your marketing goals!
Put information that is useful in your emails and avoid only including information to make a sale. Your subscribers should have access to exclusive content before everyone else. Include special offers from your company, as well. Send greetings for holidays or a personalized message for birthdays for instance.
Make subscribing to your mailing list a two-step process. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
Don’t send important information out around a major holiday. Because people are not checking email as frequently around these times, your email is more likely to be ignored. There are always going to be exceptions to any rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
As you have seen, it is crucial that you only email those who have given permission for you to contact them. Your business will benefit by ensuring that you have followed these suggestions. Use the tips given in this article to make sure you are sending emails to the correct people.