Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never randomly message your customers. Make sure you always have something relevant to say when you take the time to message them. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers need quality information from your mobile marketing.
Observing your competitors successes can be a great method for keeping abreast of newer trends. You need to set yourself apart from everyone else.
Don’t send out text message alerts or messages in the early morning or late night hours. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There is a wide variety of features that might suit your purposes.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. You should also take this approach for your company. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use every method you have access to.
Use short code that is dedicated. The price tag is higher, but this will help to protect your brand. Additionally, it gives you a degree of legal protection.
You should link your website to your social media site to get more exposure. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
Make sure you give A/B testing a try with your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. It is key to choose the page that will be most functional for your mobile visitors.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.
