Although email marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. Although reaching out to individuals through email has been happening since the beginning of the Internet, it still has a lot of life left in it. Email marketing is always advancing through the development of new strategies and techniques that keep emails interesting and effective. This article provides several tips that can help you utilize email to fulfill your goals.
You don’t want to send marketing emails to people who haven’t asked for them. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Email only those you know. Emailing random people is considered spam and could get you in trouble with your ISP or web host. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. This may cause them to simply delete your email, which is just a waste of your time.
Never use the cliche phrases in your marketing. Specifically avoid the “Buy now! People can recognize this kind of approach easily. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. In order to market your products or services effectively, you should instead strive to develop a relationship with your customers first, and present your business in a respectable fashion. They’ll appreciate this and will most likely buy from you.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. You can grow your email list by offering a referral program.
Keep your emails consistent. Stay with the same logo and color scheme in your email. Always choose a font that is easy to read, even on a mobile device. After you send out a few emails, people will recognize it and will start to pay attention. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
Make subscribing to your mailing list a two-step process. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
Limit your email communications to once a week. Most likely, your subscribers receive dozens of emails every day. Sending more than one a week may make them skip or delete your messages without regarding your work.
You need to get your customers’ permission in order to send them any correspondence by email. If you don’t do this, people may not trust you and that makes your business look bad. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Make sure to include an obvious, unsubscribe link. Make it easy to find so that people feel comfortable about receiving your emails. You want your clients to feel as though they are in power and not being coerced.
Provide customers with some incentive in your emails to them. Your customers are more likely to deal with you if there is some type of incentive involved. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
There is still life left in email marketing. Take what you’ve learned here to heart and always be ready to implement new and innovative email marketing methods. This strategy will serve you well for years to come.
