If you wish to market to more people but don’t know where to start, this article will help you with that. Many people don’t know where to start when it comes to email marketing, so we’ve written this article to help you along the way!
Don’t send unsolicited email marketing messages out. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Personalize your emails wherever possible. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. As an example, include the reason why they are getting emails from your business in your marketing materials you send to them.
If you want to go ahead with email marketing you should get permission from your customers before you email them, you should do this for every single person on your list. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Use A/B testing to test out different combinations in your subject line. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. You will learn which subject lines have the best open rates and which ones people ignore.
Be consistent with your email layouts. Always make use of the same company color and logo in your email. The font you choose should be something that everyone can clearly see. People will eventually recognize your layout and know right away that you are the sender. It’s important for any business to have familiarity. The same holds true for email marketing.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
The importance of remembering to use branding in your email marketing campaign can’t be understated. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. Doing so can help your readers to recognize your company instantly.
Always get permission from your customers before you correspond with them via email. If you don’t, your clients may trust you less and hurt your company’s name. Additionally, some Internet service provides may blacklist you, and that can have tremendously detrimental effects on future business.
Add a link that allows people to unsubscribe from your list. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Use active and passive feedback to build your brand, and diversify your email marketing tactics. You can get active feedback from your target audience by asking what people think of your emails. However, passive feedback is much more subtle and can even be invisible to your readers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
Make sure your email marketing strategy makes use of “smart persistence.” Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.
With all the information that you gained today, you now have the ability to understand what it takes to successfully work with email marketing. So now that you have an understanding, the only thing left to do is apply these tips to your own email marketing campaigns.
