The key to email marketing is making certain that the target audience is actually interested in getting your messages. The quickest way to lose customers is by sending them email that they do not want to receive. The following tips will help you run an effective email marketing campaign.
Proofread everything you send out through email. Sending an email with typos or incorrect information is bad for your image. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Additionally, test all hyperlinks in your email and double-check that they point to the right place.
Use A/B testing to view the subject line. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This can help you see which subject lines cause readers to open your messages and which get ignored.
Consistency is important. All of your emails should employ the same color scheme and feature the same logo. The font used in your emails must be easy to read. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. A recognizable brand is an important marketing factor, especially with email marketing.
Only send email to customers after they have agreed to receive your mailings. People will regard suspicious emails as potential spam and ignore or delete these emails. ISP policy violations may also occur if you send mass emails to people who don’t want them.
Put information that is useful in your emails and avoid only including information to make a sale. Offer special articles to your subscribers that may not be on your site. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.
Make sure to include an obvious, unsubscribe link. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. You should strive for your readers to feel that they are in control and that you’re not controlling them.
Include in every email calls to action. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. Make sure that any links you have are obvious and let it be known how to use them. It’s sometimes good to repeat your call to action more than once in an email. You might include it once in the header and once at the end of the email, for example.
You should know that an email previewing feature allows users to see the pre-header of your email without opening it. A preheader is simply the first line from your email’s body text, and it’s placed in a prominent location. Certain email clients including Gmail display the text immediately after the subject, and is a good way of getting the readers’ attention.
Never send emails that do not provide a high level of value to your customers. Do not abuse their relationship or try to insult their intelligence through use of obvious sale petitions. In each email you should include a solution for a common issue, a innovative way to use products, or some type of special promotion.
Now that you’ve reached the end of this article, you can see how important it is to have a list of interested consumers who want to receive your emails. Sending emails indiscriminately to those who have not requested them may ultimately harm your business and attract lots of negative feedback. Apply what you’ve learned from the article above, and you won’t be bothering anyone with the emails that you send.
