Most of your family probably has a Facebook page. It’s even more than likely that you’ve got grandparents hanging out there as well. Knowing this, are you aware of whether or not your customer base uses Facebook? If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.
Regular interaction is key. Pay attention when folks make postings on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. When someone posts on your page, make sure to respond to them.
A great way to interact with your subscribers is to respond to their comments on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.
Host a giveaway to get some extra attention for your presence on Facebook. Encourage new subscribers by offering free products. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Try putting out some Facebook ads for your business. Posting on your page only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. These will add to the traffic that your product brings.
One easy way to get people to engage with your campaign is to give something away. Offer a contest or a giveaway to your current customers. This technique will increase your visibility without the necessity of spending much money.
The idea of marketing on Facebook is to get more business for your company. Therefore, you should set monthly sales goals. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Your posts need to be interesting and useful. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Steer clear of selling too much, however, or you may tire your followers too quickly.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
Hide your content from non-fans. Having hidden content will make it so those who are interested will have to become a fan. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Respond to any comments you get. This means both in your inbox and the ones that are left on your page. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
You can use contests and competitions to help get likes for your business page. You can offer a discount as the prize or something that is free to the winner. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Your website and your Facebook page should mimic one another. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. This will keep your brand uniform in all areas. Your customers will not know what is going on if it is not at least similar.
Update your profile whenever you have new information. When things change with the business, make sure that is reflected in the profile page. Customers with interest in your product can benefit from any updates you provide. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. You will see a correlation between increased profits and effort put in.
