Have you dabbled in email marketing with disappointing results? Are you intrigued, but don’t know the best way to start? You’ve found the right place. The tips in this article will ensure that your email marketing messages appeal to a wide audience.
Test out variations of what you want to use on your subject line by using A/B testing. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
The primary reason to develop your email marketing strategy is to compel your customers to buy your product or services. Every email you send should bring your readers one step closer to making a purchase. This can be accomplished by writing an email filled with information regarding new product offers, old product offers, or special deals that are available to them.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Make sure that your subscribers receive special articles that are only available via email. Also include exclusive offers on your services or products. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
It is very smart to have people double opt-in in order to receive email messages from you. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Marketing emails that are important should not be sent out close to major holidays. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. Of course, you should adapt this to your target audience. These might include emails about Black Friday specials or other occasion-specific campaigns.
Ask your customers for expressed permission if you want to send them email messages. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Excessive complaints of spamming may also cause some internet service providers to ban all of your messages.
A great way to help customers is to provide an unsubscribe link. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
Email marketing will fail unless you give your customers an incentive to read it. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. Offering free shipping for orders over $50 is a good example of incentive.
Personalize each marketing message as much as you can. You will get a much better response from your customers. Messages that are sent from a President, CEO or other prominent figure of a company will leave a strong impression on customers.
Only send emails that are pertinent and worthwhile; customers will unsubscribe if you bombard them with useless information. Don’t take advantage of their trust or talk down to them with obvious pleas for their sales. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.
Email marketing is a great way to build your business, but only when you know what you’re doing. Luckily, this article has given you much of what you must have to incorporate email marketing into your overall program. Apply the tips you’ve read, and it won’t take long before you’re seeing great results.
