Online video is the latest frontier in marketing. Almost anyone can obtain the equipment needed to film a brief video and post it online. As long as you have a fast Internet connection, you will be able to easily share your videos with the world. Here’s some tips to help you get started with video marketing.
If you plan to make marketing videos, they need to be brief and concise. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
It is important to keep posting videos; don’t stop at the first one. Constantly uploading videos is key to retaining your viewers. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
Keep all of your videos optimized. As you put your videos on different sites, come up with a separate title and description for them all. Don’t forget about targeted keywords. Also, include your contact information so that people will be able to find you should they have the inclination.
Within the video, add a screenshot depicting your website. This helps viewers realize how you have your site designed. Screenshots also do great in how-to videos. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
Keep your videos focused on a single topic. It’s simple to get lost when talking sometimes. Create an outline of your video, and stick to this outline when shooting the video. Keep your eye on the prize and stick with what the topic is teaching if you are hoping for marketing success.
Always have interesting content. It should be entertaining and/or newsworthy. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. The days of long, dull informercials is long gone. People now have higher standards for video content. Interesting videos ensure increased traffic numbers.
Find the tone that you want for your videos and stick with it. A laugh-out-loud funny video can be equally as successful as a how to video. Think about your product when you decide which way you want to go with your videos. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.
Hopefully, you feel more confident beginning a video marketing campaign. Use this advice and take action. You’ll have a lot of great results if this advice is taken, so start working on it.
