If you plan to market your business using email, you need to know what you are doing. It is key to have the recipient actually read your email, so it is important to concentrate on a way to have an effective message and avoid the spam folder. Read this article for solid advice about email marketing.
Only send emails to those who have requested them. Your emails will appear to be spam to those who are unfamiliar with your company. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
You should not send out emails unless you have the authorization to do so from your customers. If you do not, people will complain of spam and you may lose customers.
Use A/B testing to test subject line variations. Send half of your messages with one subject, and half with the other. This gives you the information you need to figure out which subjects work and which don’t.
Use consistency in your message. Use your logo and a standard color scheme in each email you send. The font you choose should be something that everyone can clearly see. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. It’s important for any business to have familiarity. The same holds true for email marketing.
In general, do not send important marketing email on or around major holidays. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. This isn’t a hard-and-fast rule, obviously. Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Give different options to your customers for an effective campaign. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. Providing these options to subscribers helps them feel safe and secure.
Proper branding of your business includes a good email marketing strategy. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. This will enable your customers to quickly recognize the source of the email.
Use your emails to provide customers with incentives. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. For example, you could use a free shipping promotion on orders over a particular amount.
Do not use email messages that require graphical elements in order to present key facts. A lot of email clients do not display images right away. As a result, your messages may be unattractive or indecipherable if too many images are involved. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
In all your emails, you need to use a call for action. The emails you send should directly tell the recipients what they should be doing. Make sure that any links you include are clear and easily spotted. You may repeat those sections by putting them in the beginning and the end of a message.
Add a personal touch to your marketing emails. You can do more than just putting the recipient’s name on a standardized message. Utilize all information your subscribers have given you, no matter how small it may seem. An easy way to organize your subscriber list is to form sub-groups of customers that have similar interests and then personalize the message each group receives based on their interests.
The tips you just read constitute a simple guide to take an email marketing campaign from borderline spam to effective and profitable in no time. Utilize these tips into any project that you’re currently running, or you can use them to come up with a brand new campaign. By doing this, you’ll achieve success that you’ve been striving for quickly.