Many of your younger family members are probably on Facebook. Older friends and family are likely on Facebook, as well. However, do you think your customers have an account? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Keep an eye on your all and any twitter messages that contain your company handle. Share your thoughts, particularly if it is a customer service issue.
Try very hard to make your Facebook page more unique and memorable than others. Add colors and pictures to your page. An appealing page is much more enticing than an ordinary page for Facebook users.
Think about creating your own group rather than just a page. Facebook groups will encourage potential customers to establish their own community. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Before you do anything else, you must build your audience. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After that threshold has been reached, your conversion rate is going to start marching.
Be careful about posting about your own business away from your personal pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it is the good kind. Only post on other pages whenever can positively contribute in some way. Don’t ever spam!
One of the best marketing tactics is to hold a giveaway. Offer a contest or a giveaway to your current customers. It may cost you small amount, but you will have more people to communicate with.
It is important to get input from your fans. This will encourage dialogue between customers. When they have input, they’ll feel special. Ask opinions on certain ideas that you have about your company.
Encourage your followers to interact with other members. Let you fans talk to one another without interference. If you delete something or ask people to stick to a topic, you risk offending them. The only time you should intervene is if things start to become offensive to anyone.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. You don’t have to look too far to find the examples you need. You can learn as much from others’ mistakes as you can from their successes. Take the time to check out ideas on the common mistakes as well.
Just because you have lots of subscribers, doesn’t mean you are successful. You need to target those users most likely to want your products and share information with others. Measure the success of the campaign you are running by looking at the conversion rates.
You’re a Facebook user, so use your own experience to understand what a customer looks for. Use common sense and these tips to come up with an amazing Facebook marketing plan. The larger the effort you want to put in, the greater the profit you will receive.
