Email Marketing: Tips And Techniques For SuccessPosted at by Nigel Reed on category Email Marketing
Only send emails to customers who ask for them. The best way to lose subscribers is to send them messages they didn’t even want to receive in the first place. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.
Do not engage in the distribution of unsolicited email. Your emails could be marked as spam if you send them to people who did not request them. This is very bad for business and you may be blocked by certain Internet providers.
Send out emails that correspond to your target audience. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This method will have your list of email subscribers growing exponentially.
Before getting involved in an email marketing effort, you must obtain permission to email each person on your list. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Do not annoy your subscribers with an obnoxious “Buy now!” approach. ” approach. Customers may be put off by what appears to be “spam” at first glance. Instead, focus on building a solid relationships through informative or useful content your readers will enjoy. Your subscribers will appreciate it, and will be more likely to buy from you.
Make sure that everything you mail out has been proofread. It is imperative that your emails be error free. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. Test links that you include in your email to be sure they are working.
Test the different formats of emails. To make sure it gets the most attention, important information should always be in the top portion of your emails. Vary email formats regularly to determine which ones generate the most sales. Then, when you figure out what works for you, you want to use it to your advantage. This will help build consistency into your email marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Don’t send out email from a subscriber without consent or permission. If you start sending unsolicited messages, you will be unlikely to be taken seriously. A lot of people will not want to spend money with your company any longer.
Avoid sending more than one marketing email per week. Your customers may be very busy and have to go through a lot of messages throughout the day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
Creating brand recognition should be considered when developing your marketing emails. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This will cause your readers to instantly recognize your company.
Try to educate yourself on how not to be considered spam. Get a free account and post your email address and you will get spammed. Take those emails as an example of what not to do, and craft your business messages accordingly. Taking measures to stand out from spammers will boost the credibility of your brand.
Emails should only be sent to those people that have expressed an interest in receiving them. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Use this advice so that your email marketing campaign will be as effective as possible.