Have you dabbled in email marketing with disappointing results? Does the concept of email marketing interest you, but leave you unsure of where to start? You have come to the best place. In the following paragraphs, you’ll find advice that will help you put together emails that will appeal to almost everybody.
Double and triple proof your emails before you hit the “send” button. Be certain that anything you send out is grammatically correct. You should also test the email’s layout to make sure everything shows up correctly. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Use as many sources as possible to help you find out as much as possible about email marketing. Books are available in libraries and online. You might be able to find local classes in your area to help you learn more about email marketing.
Use A/B testing to see which emails are successful and which ones aren’t. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Perform in a consistent manner. Always use the same company logo and colors in your email. Use a standard, easy-to-read font. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. When your customers are familiar with your emails, it makes the marketing more effective.
You should always ask for permission before you add someone to your mailing list. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. Violating your ISP or web host’s policies can lead to major catastrophe.
One marketing email per week should be sufficient to maintain communication with your customers. Most of your customer base probably has to tend to many other email messages each day. Sending more than one a week may make them skip or delete your messages without regarding your work.
You should focus your email marketing efforts on your most promising customers. While uniformity and persistence is key, it will be wasted if it is not sent to the right group of consumers. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.
Make sure that none of the really important information in an email is conveyed through an image file. Lots of email services, particularly web-based versions, do not necessarily enable viewing of such images. Your emails can seem unreadable and unattractive if they rely too much on pictures. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
Email marketing is great, but it can only be effective if you use it properly. With the suggestions from this article, you can now reap the rewards of an effective email marketing campaign. You will see quick results when you implement the tips in this article.
