There are tons of people that use Facebook daily. And most likely, you’re on that list. If you are a business owner, you should understand that there are ways to reach a completely new sector of potential customers. This article provides some tips about how to market your business using Facebook.
Host a giveaway to generate attention. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
When marketing through Facebook, the goal is to increase your sales. Therefore, set a goal to achieve a certain amount of sales by month’s end. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Make sure any posts you list have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t do a hard sell though.
Make sure that a group is established for your business. This could be a place where your business could field questions and encourage customers to interact with one another. You can share discounts and any other helpful information. This is a really good way to engage your customers.
Never share updates that seem irrelevant to your own content. Only talk about stuff that will interest your target audience. If you must talk about other stuff, do it on your personal page.
Look for ways to establish yourself as a leader in your field. Facebook can do wonders to help build up your leadership within a niche. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. This gets your brand out to more people, which means more fans for you.
Don’t turn off functions that allow people to comment on the page. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Users should be encouraged to interact with the other fans as well as you. If you find a conversation that was started on a post you’ve made, let people continue it. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Only intervene if the thread could offend someone.
A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. Use it to release posts at times that your followers will be checking your page. Test tools if need be to find the one you like the best.
Take part in the conversations on your Facebook page. You should post content that will make your followers react and start talking. You may start conversations yourself or use a question to spark chatter. As people begin chatting, jump in and express your thoughts too. When you talk and share in the conversation, they will start to view your company as a person and will be more likely to use you when they need what you have to offer.
You want you posts to be focused, but also with some variety. Your content should be brand related, but you definitely don’t want to get boring. Look for innovative ways to capture the interest of readers. You could solicit and post pictures or ask for opinions.
Market your brand by combining Facebook and matchmaking. You can often bring help two people meet on Facebook. Do not put a stop to it – encourage it! These people will then have a story to share with others, and your brand will be central to it. This is a great way to promote via Facebook.
After reading this advice, you should better understand the basics of marketing via Facebook. If you put the advice you’ve learned here towards your marketing efforts then you will realize that this isn’t something that is terribly hard to do. So get out there and start marketing!
