Don’t you think it’s time to take it to your competition? Do you run across their Facebook pages and think its time for you to have one too? Are you always looking to strengthen your marketing? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and post links via Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
You may want to try Facebook ads. Regular posting, while valuable and beneficial, only goes so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. Facebook ads are cheap, and they can be quite effective.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Have a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
If someone “likes” your page, give them something exclusive. Your page can get a great deal of attention when your page is liked. Make it worthwhile to like your page. A contest is a good idea as is a coupon or discount. The more benefit they receive, the quicker they will click that button.
If someone takes the time to comment on your wall, give them the courtesy of a response. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. Casual visitors will turn into followers in order to gain access to the fans-only content. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Have your fans get involved with your various company or brand decisions. This will encourage dialogue between customers. This is a great way to help build a community within your brand. For example, if you blog, you can ask them what kind of posts would interest them.
You have to use real resources with your strategies for marketing with Facebook. Facebook is a huge deal and it will help to expose your company to many people. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Invest the necessary time and resources to see real results.
With all the information you have at your fingertips, there isn’t any reason why you cannot use Facebook to become better than the competition. Now you can be the expert! Bring the world to your business with these powerful tips.
