Mobile marketing gives you access to millions of mobile device users that may not respond to other types of marketing. It is rare to find someone today who doesn’t own a mobile device, whether it’s a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.
Start by building a good database. Refrain mindlessly adding phone numbers in your marketing database. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Never send unnecessary messages to your customers. Make sure you are giving your customers relevant and interesting content. A marketing campaign that starts sending out random or useless texts will not be a success. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
Focus on understanding your customers. If you don’t know what your customers want, find out! If you are not aware of what your customers want, it is going to be very difficult to sell them anything. The more knowledge you can gain, the more successful you shall be.
Putting a QR code on your print ads can help you appeal to tech savvy customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Include a QR code on all of your print materials. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure your message is concise and understandable.
Write the minimum text necessary to get your point across when it comes to your mobile site. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing demands short, concise, and direct messages to consumers.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, hire a paid tester.
Be wary of the time of day you text your customers. Not too late not too early. Customers will be irritated if they are awakened by a mobile marketing text.
Wait for results of one campaign before beginning a new one. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. Apply the same formula to design a better campaign.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Do what you need to accordingly.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. An app which doesn’t actually serve a purpose will be overlooked and ignored.
As more and more people own mobile devices, the demand for mobile marketing will increase. Mobile marketing will soon become the fastest way to reach your customers. Use the great advice in this article, and you are going to be light years ahead of the competition. Here’s to your success!
