It is very likely that most of your family is on Facebook. Chances are your parents or even your grandparents are on Facebook as well. Do you think it is likely your customers are on the social media website? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
The best way to engage your followers is to reply to what they write on your wall or about your company. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply to them, especially if it is someone who needs customer service or has a complaint.
One method for generating interest in your business is by having a giveaway. You can encourage buyers to join when you offer some free products to your regular subscribers. Update your Facebook page with the winners, and repeat this any time you want more fans.
When someone sends you a message or comments on your page, reply to it. Try to answer their question with a helpful answer, and thank that person for contacting you. If you have a page on your site that holds the information they need, share the link with them.
Never neglect your existing base. A shocking number of people fight to get new likes instead of catering to their current fans. Your audience should feel respected. This will boost engagement and build your relationships.
Think through your updates before you post them. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Provide value in every post you make on your Facebook page. Your followers must be able to benefit form every single post that you make. Don’t make every post an ad, though.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Commit solid resources to your Facebook marketing plan. Facebook is a large and popular site, and it takes a lot of work to market on it. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. For the best results, you must provide the needed resources.
See if you can get your users to speak with you and each other too. If someone starts a conversation about something you’ve posted, let them continue talking. Removing posts may infuriate some people. The only time it’s a good idea to take action is when people start to say offensive things.
Never neglect the influence that event sharing on Facebook offers your business. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event. People will be reminded of this event when it occurs by Facebook.
You probably have a personal Facebook page so you’re able to think like a customer already because you’ve been marketed to on it in the past. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The more time and effort that goes into your marketing, the greater increase in profit you will see.
