Your access to customers is nearly limitless with mobile marketing. There are very few people that do not have some sort of mobile phone, tablet, etc.
You need a solid database. Avoiding just adding cell phone numbers to your mobile marketing database. Get permission before adding anyone’s cell phone number to your list. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Do not send pointless messages to your customers. When you message your customers, be sure that you have something important to tell them. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers like relevance, not jokes or other nonsense.
Having a mission statement can help keep you on point with your mobile marketing message. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Keep this in mind during your conversation.
For maximum impact, you should encourage your ads to go viral. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
It pays to have a dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. You’ll also get some legal coverage.
You should link your website to your social media site to get more exposure. Most people will not look you up on social networks, if you do not tell them about your page.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
You should remember that Internet navigation is a lot harder on a mobile device. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
Utilize an A/B testing process on the homepage of your mobile site. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Design two versions of the same landing page, and see whether version A or version B is more popular. When you go to move forward, do so with the one that is most popular.
Design email campaigns that are friendly to mobile devices to increase your success. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
The good thing about mobile marketing is that the market is always growing. Eventually everyone will be connected and this will be the best way of getting in touch with people. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your customers than ever before. Have fun!