If you believed that email was no longer an effective marketing technique, you were wrong! Even though email solicitation was an early form of marketing on the Internet, it still is very useful and is far from being exhausted. New email marketing strategies and methods are constantly being developed to keep the medium fresh. Check out the tips below for ways to put email to work for you!
Be sure that you’re not sending out marketing emails that are unsolicited. If you send emails to those who never signed up for them, they are likely to report your messages as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Do not send out unsolicited email messages. If you mail those that are not familiar with you, your emails will be taken as spam. They will question whether they know who you are and if what you are offering matters to them. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.
Keep your branding consistent at all times. All of your emails should employ the same color scheme and feature the same logo. The font you select should be easy to read. Your recipients will be more aware of the appearance of your messages and focus on them. It’s important for any business to have familiarity. The same holds true for email marketing.
Make sure you only email subscribers who give you permission to do so. If your emails are considered spam, you won’t be taken seriously. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere.
Put information that is useful in your emails and avoid only including information to make a sale. Information that is useful to readers and can’t be found on your site is particularly appreciated. You can also send out limited offers and discounts. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.
It’s important that you build your brand when sending emails to your mailing list. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This will foster instant recognition among your readers.
Make sure you get permission from all customers whom you send correspondence to via email. If you choose not to, you can cause customers not to trust you and it could give your business a bad name. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Be sure that your strategy is persistently pursued. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. If your messages are not properly targeted, your customer base cannot grow.
Include a customer incentive in your emails. Give them a little extra encouragement to give you their business. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
Make email previewers work for you by taking advantage of preheader material. Use a preheader, it is a highlighted piece of text at the top of your email. Email providers such as Gmail put this section of text right after the subject of the message, and therefore it is easy attract the attention of your reader.
Email is still a very useful marketing tool. Take what you’ve learned here to heart and always be ready to implement new and innovative email marketing methods. This strategy will serve you well for years to come.
