Most people hear the words “email marketing” and instantly think of spam, closing their minds to the idea. It is your responsibility to make campaigns that are easy and fun to use for your customer. Read on to find out some great ways to use email marketing.
Construct your email so that it sounds personal. As with all other marketing techniques, customers usually do more business with those they feel a connection with. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Know who your audience is. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. This method will have your list of email subscribers growing exponentially.
Test the different formats of emails. The top of the emails should always contain the most interesting and important information. Though, it’s important to try our various styles to see which types have the best response. Once you realize what is successful, stick with it. Your customers will know what’s expected from both ends, as well as where to look when seeking out more information.
Don’t send emails to subscribers without their consent. If you start to send a great deal of spam messages, you are likely to lose credibility. You could lose customers and get reported for sending unwanted emails.
Always remember that you should be using email marketing to sell services and products. With that in mind, each email needs to be crafted to entice the reader to buy. This can be done in a few different ways, including providing information on new product launches, revealing new ways to use existing products, or offering discounts on popular products.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Avoid sending more than one marketing email per week. Most customers receive lots of messages per day and don’t have time to read them all. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
You usually don’t want to send emails around major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, you should adapt this to your target audience. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
The more choices you allow the customers to make, the better your marketing using email will work. Allow subscribers to decide on the frequency and number of messages they receive. It’s especially important to let people choose what personal information they share. Giving your customers more control over the process will make them more comfortable.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. What are they interested in seeing? What would they want to read? Find a way to encourage people to buy your products. Utilize the information here, and get down to business!
