Your kids, cousins or siblings are probably already on Facebook. You may be surprised at who is on Facebook. But do your customers have a Facebook account? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Take advantage of Facebook ads and all they have to offer. Regular posting can only do a limited amount when it comes to promoting your business. When you want reach, Facebook ads are better. They cost very little and can have a big impact.
You need a good fan base when you are using Facebook as a marketing strategy. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. If you have that may fans, you can see some real success.
You may want to buy an advertisement on Facebook. Make your ad targeted to a certain gender or age. You are also able to keep the ad within a particular budget, spending however much you want. Finally, there aren’t any long term commitments involved. The ad can be stopped at any time.
One easy way to get people to engage with your campaign is to give something away. Give something away a winner picked from you followers. It doesn’t cost much, and it is a great way to reach out to customers.
Your goal for Facebook marketing is to increase the sale of your products. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you don’t reach your goal, reevaluate what you are doing.
Facebook isn’t necessarily the best choice for all companies. While Facebook is wildly popular, each demographic has its preferred social site. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
Put real resources towards your Facebook marketing. Facebook is a big deal, and marketing to it can take real effort. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. Allocate real resources to it to get the most out of it.
Allowing people to comment on your page is an absolute necessity. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
You should try posting professional photos on your Facebook page. These pictures need to make a great first impression. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Try encouraging user interaction with others fans and with you. Let conversations flow on your page. If you stop it, they may not feel comfortable on your wall any more. You only need to intervene when things begin to get offensive.
Keep your Facebook page consistent with your website design. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. This will help people make the connection between your page and your brand. Making it completely different, however, will only serve to confuse your loyal customers.
Keep your profile updated. Any changes that occur in your business need to be reflected on your Facebook profile. Having an updated page is helpful to customers interested in all you offer. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
You probably have a Facebook page and know what it takes to market there. Use these tips to do a campaign that will blow the socks off your customers. The more work you put into it, the more profits you’ll earn.
