Are you using online videos in your business campaign? If you don’t, then there are a lot of potential customers you’re not reaching. Less people read the paper or have a radio they listen to. The Internet is, and has been, taking the world by storm. Keep reading to learn about how video marketing can boost your business profits.
If you’re going to make a marketing video, keep it short and to the point. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.
Keep in mind that YouTube has editing tools available. You can add comments and text in your video. Use this feature to add some information, share a coupon code or a link to your site.
Do not expect customers to watch a video that is longer than 20 minutes. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Videos should be optimized to reach the maximum target audience. Give each video you upload its own title and description. You must make sure to include their targeted keywords too. You should put in contact info so that people can get ahold of you.
To make a good video, do not assume that you need high production value. You do not have to have a professional camera to do a video. There is no need to script the video either. Just be yourself and speak into the camera. Actually, that might not be necessary. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
Do not veer off topic in the video. Lack of preparation can cause you to stray. Write down what your video will contain and stick to it. Being focused is going to help you have video marketing success.
Don’t overlook YouTube. Video marketing campaigns should begin on this site. YouTube offers free video hosting. YouTube is viewed by more people than most other websites, it has the third highest viewership of any website. YouTube is the world’s most popular online video website and a high volume search engine as well.
You can create videos to show customers how to use your products. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.
Do not forget an introduction and an ending in your video. Just state your identity, your company name and the purpose of the video. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.
Never end a video without giving viewers important information. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Be clear and concise so your viewers know exactly how to obtain the product they saw in the video. Videos should always end with a strong, compelling call to action.
Perfection is not your goal! You do not need professional equipment to create quality videos. A standard video camera or a built in one will work just fine. Also, a good camera phone can also come in handy. Stay professional and give quality information.
Host a video contest to have more videos on your site. This can be fun, silly or educational. It will help to develop a community.
When its all said and done, video marketing is a crucial tool to help promote your business. You’re no longer reliant upon traditional advertising strategies to make a profit. You should now follow your audience using the Internet. Use the advice in this article to find your business more customers.
