Online marketing through video is the future. All that is necessary is a camera, some footage and the Internet! People everywhere can utilize super-fast Internet connections to upload videos for the world to view. The following contains a few tips for those interested in a career that makes use of video marketing to reach their audience.
If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. No one wants to wait for you to spill the beans. Try breaking up longer videos into several segments so that people can come back to it more easily.
It’s best to make as many videos as you can. Your viewers need regular fresh content in order to keep coming back. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
Make sure your videos have been optimized. When you upload videos to more than one site, you should have unique titles and descriptions for every one. In addition, ensure you’re including the targeted keywords. You should put in contact info so that people can get ahold of you.
Within the video, add a screenshot depicting your website. This way, viewers can get a feel for your site. You can also use screenshots in your tutorials. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
You will benefit from working with a team. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.
Make interesting content. Your video should catch people’s attention. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. People go online for entertainment, not sales pitches. You can continually increase your traffic by always providing interesting videos.
Try to get co-workers or other employees interested in creating videos. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. If you can, use more than one colleague.
Always include a question in each video. Some refer to this as a “call to action.” If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. You just need to ensure that viewers can do this easily.
If you see the same questions being asked by customers again and again, create a video that provides answers. Many business owners add a page dedicated to frequently asked questions. Consider implementing videos into your FAQ page. That way, viewers can choose the method through which they will get the facts they want.
Purchase a tripod to add a level of professionalism to your videos. Jumpy, shaky camera work is best left to horror movies and avant garde films. For your videos, you’ll need a steady camera with good angle work. The majority of visitors will give a video just a couple of seconds before they determine whether they will keep watching.
Share your video as much as you can. Email it to friends and family. Write about it in your blog. Tell your current customers using email or direct mail. Add it to Facebook, YouTube or other video outlets. Spread the word far and wide!
Hopefully, you feel more comfortable about starting a video marketing strategy now. Keep in mind the information you have learned here, and use it while creating your own content. You’ll see great results if you do, so get out there and start working on your video marketing!