In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Start by building a proper database. You need more than just cell phone numbers in the mobile marketing database. You must get their go ahead before you begin. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
Do not send irrelevant texts to your customers. Make sure you are giving your customers relevant and interesting content. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
For the most technologically savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Designing a mobile site that is attractive and undeniably appealing is not an easy task. If possible, this job should be handed over to qualified, experienced professionals.
Ask your friends to test your website, advertisements and emails. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Having the mission statement around will help you stay ethical.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Take this into account.
Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. A customer who may have purchased from you will not do so, if they cannot understand your advertising.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS can backfire against you. You could unintentionally cause your recipients to feel as if they are being harassed. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. Your customers should respond to your honesty.
The above advice will have you well on your way to savvy and successful mobile marketing. Remember that learning new information is only the first step. The next step is proper application of the knowledge. Utilizing these suggestions will allow you to begin creating a promotion plan for your business.