It is very likely that most of your family is on Facebook. Grammy and Mama might be on Facebook, too! Are your customers there too? If you think so, marketing on Facebook might be right for you.
Link all of your published content to your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Tweets are posted to your Facebook by simply linking the two.
You need to have a unique Facebook page if you use it for marketing purposes. Add colors and pictures to your page. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Always answer all the questions and comments sent to you via Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. You can share the link to an article if it is going to answer any questions they might have.
Try offering exclusives when people “like” your page. You can garner lots of attention via “likes.” Think about something exclusive and free when someone likes your page. You can make it a contest or you can make the gift for all. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Facebook is not always the best social media outlet for marketing. There are many reasons that people prefer Facebook, but not everyone uses it. Before starting your new campaign, do some research into your target audience and which social network they prefer.
Avoid sending updates that aren’t related to you or your business. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Personal news and interests should be kept for a separate personal Facebook page.
Personalize your brand so that it is memorable. If your posts are boring, they will assume your brand is, too. Always stay professional though, to keep people feeling secure in your brand.
Nurture the relationships that you have on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Keeping content simple and fresh will go a long way in achieving this goal. Make sure that you give loyal customers deals and promotions.
Be sure to answer customer comments and questions right away. The same goes for messages you get in your inbox. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Try to engage an open forum on your page. Let you fans talk to one another without interference. Post deletion or being too controlling may cause negativity to be directed at you. You should just intervene in the event that things start getting offensive.
Your Facebook page should look like it is related to your webpage. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. This helps folks make the connection between you and your brand. When the two are unalike, people will be confused.
You probably use Facebook and have a pretty good idea about what a customer wants. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The more you work on this, the more money you’re going to make.