To make your business more known and communicate with existing customers, it’s important for you to be on Facebook. But, you need to understand Facebook marketing before you begin. Read this handy article for useful information when creating your Facebook marketing campaign.
In order to know what your fans are looking for, frequently interact with them. If a person takes time to post on your page, make a note of what they said. The public can offer many great ideas. Don’t ignore fans since they happen to be the reason for your success up to now.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Free samples and discounts are another way to attract followers and get them to try your products. Follow through and actually award a prize or you will appear dishonest.
Any content published online should be linked to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Link your Twitter and Facebook pages to have your tweets posted on your page.
You need a good fan base when you are using Facebook as a marketing strategy. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.
Treat your old customers well. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Respect and reward your audience as much as you can. This gets customers truly engaged in your company.
Facebook advertisements can help your marketing goals. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. If you have a budget, do as much as you want. Finally, you don’t have to commit long-term. You are able to discontinue your ad at any time.
Host a giveaway to increase interest to your Facebook page. Offer a contest or a giveaway to your current customers. You do not need invest much money, but you can increase your base of potential customers.
Respond to everything that is posted on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. So set a monthly goal for a particular amount of products sold. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If your goals aren’t being realized, your strategy may need adjusting.
Make it easy for visitors to your Facebook page to subscribe or like your page. You can even use a promotion or giveaway as incentive to garner new followers. Also, you can hold contests where you give away free things.
Facebook is one of many social media sites out there. While Facebook is wildly popular, each demographic has its preferred social site. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Do not talk about things that you cannot connect with your brand. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Personal projects and updates should be shared using your personal account.
Try finding thoughtful leadership opportunities. Facebook can help you become known as a leader in your niche. Try finding opportunities to answer some questions and posting relevant comments to your field. This can expose your brand to a lot of new people, potentially increasing your fan base.
Now you should understand what it takes to have a successful campaign. Use the strategies that you think will work best for your target audience. Spend time learning all you can about Facebook prior to launching your campaign.