When it comes to marketing, there are few tools out there more beneficial than Facebook. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you are interested in boosting your business exposure, utilize the piece that follows to learn what you can about marketing with Facebook.
Offering contests is an effective way to increase your fan base. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is very good you can also promote it to those who are not fans.
Answer all questions and reply to all comments. Thank them for contacting you, and give them a great answer. Put a link up to your website should you have something on there that is relevant.
Have a place on your page where people can sign up or subscribe. This will allow them to register for contests easily. Hold contests and sweepstakes or just offer free samples of the product.
Facebook is not always the best social media outlet for marketing. Some segments of the population actually prefer other sites. Before you commit to Facebook, research which networks are most used by your target demographic.
Be sure folks are able to “share” content via your Facebook presence. The more valuable your content, the more likely people are to read it. Sharing and interaction is how Facebook thrives. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. This is not to say that you should post multiple times per day, but regular updating is important. If your content is interesting, they’ll continue to read it.
Always make sure to allow comments on your Facebook pages. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
You should try posting professional photos on your Facebook page. These photos show others great shots of your business. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
As you can see, Facebook can be a useful tool when you are promoting your business. If you use it the right way, you can get people interested in your business. The advice here is a great start, so start using it today.