Communicating with the audience of your business is only one of the many opportunities on Facebook. Social networks are hugely popular today. This can work to your advantage if you use Facebook as a business marketing tool.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor you wall regularly, and reply to any @ messages. Pay special attention to posts that express a complaint or a request for customer service.
Use a contest to build talk about your brand. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
You need to know when you should post about your products on your page. When you do so, you can get some good attention on your brand. Make sure it’s the kind of attention you want. Only post on other pages whenever can positively contribute in some way. Avoid spamming at all times.
Carefully choose your updates to create more interest. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Make sure your updates are fun or helpful. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Offer something that is unique when someone “Likes” your Facebook page. A page with many likes will get more attention. Think about offering something people are going to be interested in. You can also enter them into a contest if they like your page. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Respond to any comments in your inbox or on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. You would not ignore phone calls, so why would you ignore Facebook posts?
Include places in the body of your Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
You need to promote your customers making decisions regarding your brand. Customers love to feel important. If you ask your customers what they want it will help your campaign. For example, as a blogger, you might ask your audience what types of posts they want from you.
You should spend real time and energy on your Facebook marketing. Facebook is a big deal, and marketing to it can take real effort. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Distribute the resources to get more out of it.
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. You can start by placing Facebook buttons on your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
Allow clients to post comments and thoughts on your page at all times. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Only post professional-looking photos on your wall. These are a great way to show off your business. Using a good quality camera will provide a positive impression of your brand whenever you post photos.
Are you prepared to put social media to work for you and allow it to help your business grow? Social media is hugely popular, which means it is ripe for generating new leads. Put the above advice to use and expand your audience.