Invite friends and family to follow your business page on social media sites. Even if these consumers don’t need or want your product, they might be inclined to tell others about it which helps spread the word of your business much more quickly.
Tell all your customers that you plan to use social media in your marketing campaign. This allows them to come into the 21st century with you. And this may also bring more of their friends. This is a free method of advertising that you should not ignore. It is like a referral, so it is a lot more meaningful than a simple paid ad.
Add a special box to your blog to give visitors access to the Facebook “like” function. Your visitors will be able to ‘like’ your social media page on Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. Making it this easy makes it more likely that people will do so and it gives you more exposure.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. Add a widget to your site to draw attention to your social media marketing campaign. A widget can also let your readers tweet your content, thereby increasing potential viewers.
You can now link all your blog posts to LinkedIn. Simply put up your article and it will show up as LinkedIn-updated. This will save you a lot of time, and your exposure should be increased because you are advertising to your blog followers and LinkedIn friends simultaneously.
Any comments left on the Facebook page should be replied to immediately. No matter what type of comment it is, you’ll want to stop in and leave a reply. Your customers want to know that their input is valued and respected. Make sure you respond quickly to make sure customers don’t feel ignored.
Remember that there is going to be negative feedback for you when you market on social media as well. Of course, you want your followers to post positive comments about you, but this isn’t going to always happen. You must be prepared to handle the negative ones as well. Instead of lashing out or ignoring negative postings, do what you can to turn unhappy customers into happy ones.
If you offer existing followers discounts and coupons for your products, it will entice new people to become your followers, too. This imparts a sense of exclusivity to your page, which engages customers and increases your profits.
Get your clientele to take surveys regarding their social media usage. Make a social media page for your company if you think you have customers who are into social networking. However, if your customer base doesn’t spend very much time on social media, don’t use this type of advertising; focus on advertisements that will reach them.
Your top competitors can be an excellent source of information. Check them out on various social networks and evaluate their techniques. You might want to make your page similar or go a totally different route to get more of an audience.
Don’t just use one social media site to market your business. It’s well known that Facebook is one of the most popular social sites, but don’t sell yourself short by sticking with Facebook only. You have a better chance at success the more visible you make yourself.