Niche Cash Secrets

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions on whether advertisements in feeds are viable or whether or not they will drive subscribers away. At the tip of the day whereas it seems that a lot of are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options offered for inserting advertisements in feeds.

Ultimately the advertisements served are going to see the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the degree of ads is in balance with the degree of content served, advertising in RSS feeds can succeed.

Take a closer have a look at a number of the ad serving options currently offered for RSS feeds.

Review of Current Options

Google AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted advertisements, with a big variety of advertisers. Google chooses to not divulge the share of revenue that is shared with the publisher, thus it is difficult if not impossible to predict monthly revenue. The present Google AdSense system for feeds is tied to blogs and does not seem to be overly flexible.
http://www.google.com/adsense

Pheedo
Pheedo displays categorized advertisements instead of contextual advertisements. The upside to this is that Pheedo’s advertisements will be utilized in conjunction with Google AdSense or AdSense for feeds while not violating Google’s contract. Pheedo works with the publisher to serve advertisements from similar or connected classes associated with the feeds contents.

Pheedo’s system allows for advanced ad filtering, giving publishers management over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system conjointly permits publishers to sell ads to existing advertisers whom they have already got a relationship. The revenue split is 50% and feeds can be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is solely paid if the advertisement is clicked.
http://www.pheedo.com

Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is similar to Google’s but they are doing not have the breadth of advertisers that Google boasts. Advertisements are served based mostly on topics, to not keywords. Kanoodle shares 50% of the revenue generated from the advertisements with the publisher serving the ad.
http://www.kanoodle.com

Evaluating Choices
When evaluating feed ad serving solutions contemplate the following:

1. Ad Relevance
So as to get revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It’s fully important {that the} advertisements served in the feed contain connected content, the more related the content the higher the likelihood {that the} advertisements can be of interest to the reader and clicked. Additionally the nearer the content relates to the feeds theme the upper the probability the reader will have real interest in the product or service being advertised.

2. Ad Ratio
Publishers need to retain control over the frequency of advertisements. Readers can become annoyed with feeds that are heavily laden with advertisements and genuine content.

The advertiser is happy as they are reaching a targeted audience the publisher is happy as a result of their advertisement is being clicked and generating revenue.

3. Clearly Denoted as Ads
The debate over editorial control and advertisements rage on. It is typically considered proper web etiquette for publishers to obviously mark advertisements to distinguish them from editorial web content. When selecting a RSS advertising partner consider the context in which the advertisements are displayed. Does it blend with the feed or site, whereas still being clearly marked sponsored material? Or will the content blend thus well that it seem as a product or service endorsement from the publisher? Credibility and reputation on-line matter, and therefore the segregation of advertisements and guaranteeing they are properly denoted as such can go a protracted manner to boost credibility with readers.

Clearly as RSS increases in popularity publishers are looking for ways to monetize their content. RSS in advertising is a logical step, and placing a balance between quality, consistent content and occasional related advertisements will lead to the success of advertising in RSS feeds. If the balance is not found, publishers could be forced to maneuver to a subscription RSS feed model.

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