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Yes indeed, who would have thought it, but your web hosting provider may indirectly be costing you the chance of excellent placements in the key search engine Google.

How can this be? Well the problem is that the physical location of the hosting centre itself. Currently, while you will feel you have signed up with a UK hosting company, really all their hosting centres can be in a very different country such as the US or Germany for example.

Currently this tiny quirk doesn’t very have several side effects as you may preferably be obtaining terribly sensible worth and good technical support from your host, however what it will mean {is that if} you are doing not have a geography specific domain suffix such as .co.uk

for the UK and instead you decide for a .org, .net, or .com then Google can use the geographical location of your hosting centre as the strategy for determining that local index your results ought to be found in.

By this I mean if you were to go looking www.google.co.uk with the radio button switched to UK results only, and your .com site was hosted by a UK hosting supplier however in a German datacentre, then you’d never appear within the search results. Of course, you would appear in the www.google.de search results, but obviously not several German google users are looking for websites and businesses in English or relevant solely to a UK audience.

There are lots of studies out there suggesting search patterns on Google that say it’s approximately fifty : 50 on the number of people that click the “all the net” results on google.co.uk compared to looking only UK results. But, I personally do not believe this, if I am wanting for a business where a product wants to be delivered or a service provided to me that involves phone or individual to individual support and phone, am I really going to look every web site on the Net?

No, I am only going to look across UK specific sites, and if I can not notice what I need then I will expand my search to include sites outside the UK.

It is unknown to me at this point whether or not a .co.uk site hosted outside the UK suffers any form of penalisation from Google in its ranking placements within the google.co.uk index, and is kind of tough to prove either means as search engines are notorious for providing as little information as attainable as to how they operate.

Unfortunately there’s no real approach around this downside if you’re already trapped in it other than move your hosting to an ISP that’s truly based mostly within the Country that they claim to be on all advertising etc. Always check beforehand if you’re wanting at a non .co.uk domain name for your site, as you are doing risk never obtaining the a hundred’s or 1000’s of search engine referrals that www.google.co.uk will offer you.

Below may be a link to a tool that is useful for telling you the geographical location of your web site, build positive you confirm it out if you’re concerned regarding your web site not being included in your native Google index, because there is nothing your hosting supplier or Google will or will do regarding this case, thus get educated and make certain your website gets seen in your local Google index.

Tools for locating where your web site is hosted (http://www.dnsstuff.com/)

Directions

one) Using the “Ping” tool, sort in your domain name and you may be given the IP address of the machine your site is hosted on.

a pair of) Copy and paste that IP address into the “tracert” tool, the final hop is the physical location of your web site, so check this against the “Country” information on the proper-hand side.

I do not see this problem changing or easing any time in the near future, because the service provided by Google for geographical indexed is basically sound and they need to use some technique of discerning that Country group a site is relative to when it has a non-geographical domain suffix, however more and a lot of folks are being caught out by this without even realising it, as a result of they believed they were signing up to a hosting provider in their own Country.

I hope this article helps, and please email me any of your stories / issues during this area. Good luck!

Paul Rudman is that the director and head of optimisation at Commercetuned (http://www.commercetuned.co.uk/), he is been concerned in developing search methods and search engine optimisation for 7 years.

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